I have found myself thinking a lot about defining success — what does success look like — and measuring success. I like hard feedback; for example, that my odometer tells me how far I’ve gone and I can determine how far I have yet to go. But every once in a while, I question whether data, measurable objectives, and metrics are the only answer. I don’t want to be swayed by artistic infographics and dazzling dashboards and lose sight of what is important.
There are two thoughts that contribute to my pause in the quest for measuring success of a nonprofit.
On a cross-country bicycle trip while riding through miles and miles of flat, open terrain I found myself looking at the odometer to see how far I had ridden and how far I had yet to go to get that day’s destination. It seemed that the more often I looked at…
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