Textbooks Up Their Game

Inkling Adapting College Best Sellers for iPad, Capitalizing on Interactive Features

By JEFFREY A. TRACHTENBERG

Maybe the iPad will move digital college textbooks out of theory and into practice.

Jeffrey Trachtenberg talks to Simon Constable, Eric Savitz and Lauren Goode about how educational textbooks have been slow sellers in digital form and what one startup company is doing to change that.

Although electronic book sales have exploded, digital college textbooks have been slow to get off the ground, in part because of high prices and hardware concerns. Now, a former Apple Inc. employee, Matt Mac Innis, is trying to shake up the market with a new approach that taps into the iPad’s strengths.   READ MORE…

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