Big data also exacerbates a very old problem: relying on the numbers when they are far more fallible than we think.
— Cukier and Mayer-Schönberger (2013) The Dictatorship of Data
The article is well written and comes at a moment in history when we need to highlight these topics. It’s also very relevant because data here isn’t really the subject. People are. And how people interpret the data.
“They were grossly exaggerated by many units primarily because of the incredible interest shown by people like McNamara,” said a third.
This is a comment about the effort in gathering the data for data’s sake. This isn’t a problem with data, this is an issue of objectives. In other term, this is a common management fallacy of mistaking the incentive for the final objective. When the incentive is at the same time simpler and more directly beneficial to the person, it…
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