Big Data – More Headache Than Elixir

Workplace Psychology

data

Photo Credit: Flickr

In the past two years, I have ended the year writing about different charities. In 2011, I wrote about charity: water, and in 2012, I talked about Room to Read. This year, I want to do something different. I’m going to share a few brief observations I’ve made about one topic that came up in 2013.

Big Data

One thing I heard often throughout 2013 was “big data,” which was often heralded as a viable solution to what seems like everything. However, I rarely hear people talking about how fruitless having data is if there is no way to decipher and translate that massive amount of information into coherent, intelligible, and useful actions.

Having big data is equivalent to conducting a literature review for a PhD dissertation. There is (usually) so much information out there that a doctoral student must sift through and make sense…

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