It’s Faux Trust

I get a lot of gift catalogs and always chuckle when they advertise the “faux plants.” Why they do not call them “fake plants” is pretty obvious. Nobody would want to buy something fake, so they give the items a fancy name as if that is really going to fool anyone. They keep doing it, so the method must be working for them.

I work in the arena of trust, and I think the notion of “faux trust” is one worth exploring. Stephen M.R. Covey dealt with the topic of faux trust behaviors very well in his first book, The Speed of Trust. Stephen identified 13 key trust behaviors and then identified the opposite behavior and also what he called the “counterfeit” behavior: one that looks real but is not genuine. Here is the list from Stephen’s book.

Trust Behavior –  Opposite –  Counterfeit

1. Talk straight –  Lie or…

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